Devenish Acquire Vitrition
5th March 2015
In recent weeks Devenish and Anpario plc have been in discussions about the UK organic feed market and how to offer our customers the best organic feed offering in the United Kingdom. As a result, Devenish have acquired Vitrition.
Vitrition are leading manufacturers of organic compound feeds, balancers, concentrates and supplements for the organic pig, poultry and ruminant sectors, and have been established since 1964.
The Vitrition brand will be retained and the business will continue to operate as it does currently, with the technical sales and production staff transferring with the business. In addition Vitrition will have full access to the considerable technical resource available within the Devenish group to the benefit of their customers.
Patrick McLaughlin, CEO Devenish Nutrition GB and Ireland commented:
“Like Devenish, Vitrition offer all their customers tailored nutritional solutions and technical support, bespoke to individual requirements. This in one of a number of synergies between the companies and I am sure that together we will improve the offering to our organic customers.”
“We are very excited to add additional business to our existing organic portfolio and we look forward to improving the offer to all our organic customers, both existing and potential, through product innovation, operational efficiencies and excellent customer service”